Japan Lecture Series: Sanpo Yoshi

Wednesday 21 April 2021 / 10:00 - 11:30 /

Zoom . Webinar, Zoom.

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Sanpo Yoshi is an old Japanese business model with origins in the 17th century. Sanpo means “three directions,” and Yoshi means “good,” and the term is frequently used by Japanese businesses even today. It originated from traveling salespeople who realized the importance of honesty and long-term trust for successful business relationships. Should a business outcome be positive for both buyer and seller and society as a whole, business prospects will inevitably grow. The concept can be understood as a win-win-win model, “good in three directions.” In this webinar, the speakers will elaborate on the relevance of Sanpo Yoshi to contemporary Japanese society. 

Mr. Toru Shinohara, Senior Consultant in the Japanese-Swedish joint-venture, Modular Management Japan, will first discuss the concept in an introductory presentation. Mr. Shinohara will be followed by comments from Mr. Akinori Nagano, Country Representative for Sweden in Mitsubishi Corporation, and Professor Jesper Edman, Waseda University’s School of Commerce in Tokyo. The event will be moderated by Dr. Lars Vargö, Head of the Stockholm Japan Center at ISDP.